This forward-thinking program empowers students to master the art of digital storytelling, blending creativity with strategic thinking to shape narratives for today’s interconnected world. Designed for the influencer economy, the curriculum explores viral content mechanics, transmedia branding, and data-driven audience engagement, equipping graduates to lead in social media, digital marketing, and immersive content creation.
Craft compelling content for TikTok, YouTube, podcasts, and emerging platforms.
Analyze trends through analytics tools like Google Trends learning to reverse-engineer viral success.
Critically examine digital citizenship, algorithmic bias, and the societal impacts of hyper-connected media.
Partner with NGOs, e-commerce brands, and cultural festivals to design campaigns with measurable social impact.
Execute end-to-end content strategies for clients, from concept development to performance analysis.
Train under digital marketing directors, social media strategists, and viral content creators through masterclasses.
Graduate with a polished portfolio of campaigns, vetted by industry panels.
The Digital Arts for Social Media specialization focuses on creating visually engaging content tailored for various social media platforms. Students learn design principles, graphic creation, video production, and animation techniques to effectively communicate messages and enhance brand presence online. This specialization emphasizes creativity and strategic thinking, preparing students to navigate the fast-paced world of digital media.
The Personal Branding specialization equips students with the skills to develop and promote their unique identities in the digital landscape. Through coursework in marketing, communication, and digital strategy, students learn how to craft compelling narratives, curate online personas, and leverage social media to build a strong personal brand. This specialization empowers students to stand out in competitive job markets and connect authentically with their audiences.
Duration: 4 Years
Semesters: 8
Course Credit Hours : 136
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 1
|
||
|
DES101
|
History of Design
|
3+0
|
|
ENG101
|
English-1
|
3+0
|
|
ART101
|
Still Life Drawing
|
3+0
|
|
ART102
|
Digital Drawing & Illustration-1
|
3+0
|
|
DES102
|
Color Theory
|
3+0
|
|
DES103
|
Basic Design
|
3+0
|
|
Total Credits
|
18
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 2
|
||
|
ART103
|
Figure Drawing
|
3+0
|
|
PSY101
|
Media Psychology
|
3+0
|
|
ART104
|
Digital Drawing & Illustration-2
|
3+0
|
|
MKT101
|
Media Marketing
|
3+0
|
|
ENG102
|
English-2
|
3+0
|
|
DES104
|
Packaging Graphics
|
3+0
|
|
Total Credits
|
18
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 3
|
||
|
MKT201
|
Media Advertising
|
3+0
|
|
ART201
|
Story Boarding
|
3+0
|
|
ANM201
|
Introduction to Animation
|
3+0
|
|
DES201
|
Digital Image Manipulation
|
3+0
|
|
COM101
|
Oral Communication (Speech)
|
3+0
|
|
ART202
|
Typography
|
3+0
|
|
Total Credits
|
18
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 4
|
||
|
PST-IST101
|
Pakistan & Islamic Studies
|
4+0
|
|
DES202
|
Advertising Designs
|
3+0
|
|
PRT101
|
Printing Procedure
|
3+0
|
|
MKT202
|
Media Branding
|
3+0
|
|
PHO101
|
Digital Photography
|
3+0
|
|
ANM202
|
2D Animation
|
3+0
|
|
Total Credits
|
19
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 5
|
||
|
SSH117
|
Content Analytics & Performance Measurement
|
3+0
|
|
SSHXXX
|
Web Site Development
|
3+0
|
|
EDI301
|
Non-Linear Editing
|
3+0
|
|
SSH318
|
Research & Media Planning
|
3+0
|
|
ADV301
|
Advanced Media Concepts-1
|
3+0
|
|
WRI301
|
Copy Writing
|
3+0
|
|
Total Credits
|
18
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 6
|
||
|
SSH219
|
Influencer Marketing & Celebrity Studies
|
3+0
|
|
SSH216
|
Journalism
|
3+0
|
|
SSH309
|
Digital Movie Making
|
3+0
|
|
SSH310
|
Media Ethics
|
3+0
|
|
SSH311
|
Gamification
|
3+0
|
|
SSH322
|
AI Content Creation
|
3+0
|
|
Total Credits
|
18
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 7
|
||
|
SSH401
|
Video for Visual Effects
|
3+0
|
|
SSH321
|
Podcasting and Multi-Screen Production
|
3+0
|
|
ELE
|
Elective-1
|
3+0
|
|
ELE
|
Elective-2
|
3+0
|
|
IPTD313
|
Project-1
|
3+0
|
|
Total Credits
|
15
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 8
|
||
|
SSH321
|
Internship
|
3+0
|
|
SSHXXX
|
Elective-3
|
3+0
|
|
SSHXXX
|
Elective-4
|
3+0
|
|
SSHXXX
|
Project-2
|
3+0
|
|
Total Credits
|
12
|
|
