This intensive program equips creatives with the strategic and technical expertise to lead in the fast-evolving digital landscape. Designed for storytellers and brand builders, the curriculum merges viral content strategies, transmedia storytelling, and data analytics, empowering graduates to craft compelling campaigns that resonate across global platforms.
Craft compelling content for TikTok, YouTube, podcasts, and emerging platforms.
Analyze trends through analytics tools like Google Trends learning to reverse-engineer viral success.
Critically examine digital citizenship, algorithmic bias, and the societal impacts of hyper-connected media.
Partner with NGOs, e-commerce brands, and cultural festivals to design campaigns with measurable social impact.
Execute end-to-end content strategies for clients, from concept development to performance analysis.
Train under digital marketing directors, social media strategists, and viral content creators through masterclasses.
Graduate with a polished portfolio of campaigns, vetted by industry panels.
The Digital Arts for Social Media specialization focuses on creating visually engaging content tailored for various social media platforms. Students learn design principles, graphic creation, video production, and animation techniques to effectively communicate messages and enhance brand presence online. This specialization emphasizes creativity and strategic thinking, preparing students to navigate the fast-paced world of digital media.
The Personal Branding specialization equips students with the skills to develop and promote their unique identities in the digital landscape. Through coursework in marketing, communication, and digital strategy, students learn how to craft compelling narratives, curate online personas, and leverage social media to build a strong personal brand. This specialization empowers students to stand out in competitive job markets and connect authentically with their audiences.
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