This two-year program introduces students to the transformative potential of artificial intelligence in creative industries. Designed for aspiring digital artists and designers, the curriculum blends foundational skills in graphic design, animation, and multimedia production with introductory AI tools, preparing graduates to innovate at the intersection of art and technology.
Develop a versatile portfolio through hands-on projects in digital illustration, 2D/3D animation, and user-centered design.
Work alongside peers in film, fine arts, and media production to solve cross-sector creative challenges.
Analyze the cultural and commercial impacts of digital art through seminars on media theory and visual communication.
Master industry-standard software for image manipulation, motion graphics, and multimedia storytelling.
Partner with advertising agencies, animation studios, and digital startups to create real-world campaigns and products.
Attend masterclasses with guest practitioners from Pakistan’s media hubs and international creative networks.
Showcase work in annual degree shows reviewed by industry leaders, fostering connections for internships and careers.
The Graphic Design specialization focuses on the art of visual communication, teaching students to create compelling designs for both print and digital media. Through courses in typography, color theory, and layout, students learn to craft visually appealing graphics that effectively convey messages and engage audiences. This specialization emphasizes creativity, technical skills, and the principles of design, preparing graduates for diverse roles in advertising, branding, and digital content creation.
The Media Production specialization immerses students in the processes of creating and editing audio-visual content. Covering aspects such as cinematography, sound design, and post-production, this program equips students with the technical skills and artistic vision needed to produce high-quality media. Students learn to work with industry-standard equipment and software, preparing them for careers in film, television, digital media, and content creation, where storytelling and technical proficiency are essential.
Duration: 2 Years
Semesters: 4
Course Credit Hours : 67
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 1
|
||
|
DE101
|
Basic Design
|
3+0
|
|
COM1301
|
English-1 (Proficiency Development)
|
3+0
|
|
FA101
|
Still Life Drawing
|
3+0
|
|
CA101
|
Digital Drawing & Illustration-1
|
3+0
|
|
DE102
|
Color Theory
|
3+0
|
|
SSC3315
|
Pakistan & Islamic Studies
|
4+0
|
|
Total Credits
|
19
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 2
|
||
|
MSC102
|
Media Psychology
|
3+0
|
|
CA201
|
Digital Image Manipulation
|
3+0
|
|
COM1302
|
English-2 (Public Speaking)
|
3+0
|
|
DE103
|
Packaging Graphics
|
3+0
|
|
FA102
|
Figure Drawing
|
3+0
|
|
MMK101
|
Media Marketing
|
3+0
|
|
Total Credits
|
18
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 3
|
||
|
MM201
|
Introduction to Animation & Multimedia
|
3+0
|
|
AR202
|
Printing Procedure
|
3+0
|
|
AR201
|
Story Boarding
|
3+0
|
|
DE201
|
Typography
|
3+0
|
|
CA202
|
Digital Photography
|
3+0
|
|
Total Credits
|
15
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 4
|
||
|
DE202
|
Advertising Designs
|
3+0
|
|
MMK202
|
Media Branding
|
3+0
|
|
ELE
|
Elective-1
|
3+0
|
|
ELE
|
Elective-2
|
3+0
|
|
IPTD313
|
Project
|
3+0
|
|
Total Credits
|
15
|
|
