MS AI Digital Arts & Creative Design/Masters in Computer Arts

"Where technology meets creative vision."
Location: Salim Habib University / Karachi Institute of Economics and Technology

Course Overview

This advanced program redefines leadership at the intersection of artificial intelligence and creative industries. Designed for professionals and innovators, the curriculum merges strategic management with technical experimentation, exploring how AI tools can revolutionize design, animation, and media production. Students graduate as ethical pioneers, capable of steering global creative enterprises through technological transformation.

What to Expect

Studio Practice

Develop a versatile portfolio through hands-on projects in digital illustration, 2D/3D animation, and user-centered design.

Interdisciplinary Collaboration

Work alongside peers in film, fine arts, and media production to solve cross-sector creative challenges.

Critical Frameworks

Analyze the cultural and commercial impacts of digital art through seminars on media theory and visual communication.

Technical Workshops

Master industry-standard software for image manipulation, motion graphics, and multimedia storytelling.

Industry Experience & Opportunities

Live Briefs

Partner with advertising agencies, animation studios, and digital startups to create real-world campaigns and products.

Professional Development

Attend masterclasses with guest practitioners from Pakistan’s media hubs and international creative networks.

Exhibition Platforms

Showcase work in annual degree shows reviewed by industry leaders, fostering connections for internships and careers.

Specializations

Film Making

The filmmaking specialization immerses students in the entire production process, from scriptwriting and directing to cinematography and editing. This hands-on approach fosters creativity and technical skills, equipping students to tell compelling stories through film.

Graphic Design

The Graphic Design specialization focuses on visual communication, teaching students to create impactful designs for print and digital media. Through courses in typography, color theory, and layout, students develop a strong portfolio that showcases their artistic abilities and design thinking.

Animation

The Animation specialization explores various techniques, including 2D and 3D animation, motion graphics, and visual effects. Students learn to bring characters and stories to life, combining artistic creativity with technical skills to produce captivating animated content.

Media Marketing

The Media Marketing specialization prepares students to develop and implement effective marketing strategies for various media platforms. Emphasizing digital marketing, branding, and analytics, this program equips students with the skills needed to promote content and engage target audiences.

Digital Photography

The Digital Photography specialization delves into the art and science of photography, covering techniques in composition, lighting, and post-processing. Students learn to capture stunning images and develop a keen eye for detail, preparing them for careers in commercial, editorial, and fine art photography.

Social Media

The Social Media specialization focuses on leveraging platforms to create engaging content and build communities. Students explore strategies for audience engagement, content creation, and analytics, preparing them to manage brand presence and influence in the digital landscape.

Media Management

The Media Management specialization provides students with a comprehensive understanding of the business side of media production and distribution. Covering topics such as project management, budgeting, and media law, this program equips students to excel in leadership roles within the industry.

AI & Digital Art

The AI & Digital Art specialization explores the intersection of technology and creativity, focusing on how artificial intelligence can enhance artistic expression. Students learn to use AI tools for digital art creation, animation, and interactive media, preparing them for innovative careers in the evolving digital landscape.

Degree Structure

Duration: 1.5 Years

Course Credit Hours : 42

Projects: 6 Credit Hours

Set A
Course Code
Course Title
Cr. Hrs.
Semester - 1
MM501
Media Analysis & Marketing Management
3
MM502
Professional Management in Media Industry
3
COM501
HRM Communications
3
CM502
Science of Organizational Behavior
3
MM503
Strategic Media Management
3
Total Credits
15
Course Code
Course Title
Cr. Hrs.
Semester - 2
ACA501
Digital Media Communication
3
MM504
Gamification
3
COM503
Global Marketing
3
MM505
Strategic Media Marketing
3
ELE
Elective-1
3
Total Credits
15
Course Code
Course Title
Cr. Hrs.
Semester - 3
ELE
Elective-2
3
ELE
Elective-3
3
IPTD
Project
3
Total Credits
9
Set B
Course Code
Course Title
Cr. Hrs.
Semester - 1
ACA501
Electronically Enhanced Imaging
3
AFA501
Mix Media Drawing & Painting
3
ADE501
Advanced Color Theory
3
ACA502
Advanced Digital Photography
3
ATF501
Advanced Screenplay & Scriptwriting
3
Total Credits
15
Course Code
Course Title
Cr. Hrs.
Semester - 2
ACA501
Digital Media Communication
3
MM504
Gamification
3
ACA503
Advanced Non-Linear Editing
3
ACA504
Advanced Web Development
3
ELE
Elective-1
3
Total Credits
15
Course Code
Course Title
Cr. Hrs.
Semester - 3
ELE
Elective-2
3
ELE
Elective-3
3
IPTD
Project
3
Total Credits
9
Salim Habib University
Master of Science in Digital Arts & Creative Design
Semester-Wise Breakup

Total Credit Hours: 30 (2 Elective Courses + 2 Creative Projects/Thesis)

Semester
Course Title
Cr. Hrs.
Semester 1
Digital Media Communication
3
UX/UI Design
3
Experimental Design & Creative Thinking
3
Media, Communication & PR
3
Semester 2
Digital Workflow & Asset Management
3
Pro Visual Effects
3
Elective-1
3
Elective-2
3
Semester 3
Project I
3
Project II
3
OR
Thesis
6
Total Credits
30

Scheme of Study (for non-creative arts students): Total Credit Hours: 48 (4 Elective Courses + 2 Creative Projects/Thesis)

Semester
Course Title
Cr. Hrs.
Semester 1
Digital Media Communication
3
UX/UI Design
3
Experimental Design & Creative Thinking
3
Media, Communication & PR
3
Digital Workflow & Asset Management
3
Semester 2
Pro Visual Effects
3
Fashion Photography
3
Smart Phone Cinema Mastery
3
3D Modeling for Interior Architects
3
Post Production for Animation
3
Semester 3
Elective 1
3
Elective 2
3
Elective 3
3
Elective 4
3
Project 1
3
Semester 4
Project II
3
OR
Thesis
6
Total Credits
30