This pioneering undergraduate program reimagines creative practice for the digital age, blending technical innovation with artistic expression. Designed for tomorrow’s visual storytellers, the curriculum integrates foundational design principles with emerging tools, preparing students to shape narratives across graphic design, animation, and interactive media. Students explore how technology amplifies creativity, from conceptual sketches to AI-enhanced workflows, while interrogating the evolving role of digital artists in global industries.
Develop a versatile portfolio through hands-on projects in digital illustration, 2D/3D animation, and user-centered design.
Work alongside peers in film, fine arts, and media production to solve cross-sector creative challenges.
Analyze the cultural and commercial impacts of digital art through seminars on media theory and visual communication.
Master industry-standard software for image manipulation, motion graphics, and multimedia storytelling.
Partner with advertising agencies, animation studios, and digital startups to create real-world campaigns and products.
Attend masterclasses with guest practitioners from Pakistan’s media hubs and international creative networks.
Showcase work in annual degree shows reviewed by industry leaders, fostering connections for internships and careers.
It focuses on creating visually appealing content that effectively communicates messages. Students gain expertise in essential skills, including typography, color theory, and layout design, enabling them to produce eye-catching graphics for print and digital platforms. This specialization prepares graduates for careers in advertising, branding, and multimedia design.
It immerses students in the art of bringing images to life through movement and storytelling. By covering both traditional and digital techniques, students gain proficiency in 2D and 3D animation, character design, and visual effects. This specialization equips graduates for careers in film production, gaming, and digital media.
Students learn about cinematography, sound design, and post-production processes, gaining hands-on experience editing audio-visual content with industry-standard equipment and software. This program prepares graduates for diverse roles in film, television, and digital content creation.
Duration: 4 Years
Semesters: 8
Course Credit Hours : 136
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 1
|
||
|
DES101
|
History of Design
|
3+0
|
|
ENG101
|
English-1
|
3+0
|
|
ART101
|
Still Life Drawing
|
3+0
|
|
ART102
|
Digital Drawing & Illustration-1
|
3+0
|
|
DES102
|
Color Theory
|
3+0
|
|
DES103
|
Basic Design
|
3+0
|
|
Total Credits
|
18
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 2
|
||
|
ART103
|
Figure Drawing
|
3+0
|
|
PSY101
|
Media Psychology
|
3+0
|
|
ART104
|
Digital Drawing & Illustration-2
|
3+0
|
|
MKT101
|
Media Marketing
|
3+0
|
|
ENG102
|
English-2
|
3+0
|
|
DES104
|
Packaging Graphics
|
3+0
|
|
Total Credits
|
18
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 3
|
||
|
MKT201
|
Media Advertising
|
3+0
|
|
ART201
|
Story Boarding
|
3+0
|
|
ANM201
|
Introduction to Animation
|
3+0
|
|
DES201
|
Digital Image Manipulation
|
3+0
|
|
COM101
|
Oral Communication (Speech)
|
3+0
|
|
ART202
|
Typography
|
3+0
|
|
Total Credits
|
18
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 4
|
||
|
MUS101
|
Music Production
|
3+0
|
|
DES202
|
Advertising Designs
|
3+0
|
|
PRT101
|
Printing Procedure
|
3+0
|
|
MKT202
|
Media Branding
|
3+0
|
|
PHO101
|
Digital Photography
|
3+0
|
|
ANM202
|
2D Animation
|
3+0
|
|
Total Credits
|
18
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 5
|
||
|
MUS101
|
Music Production
|
3+0
|
|
DES202
|
Advertising Designs
|
3+0
|
|
PRT101
|
Printing Procedure
|
3+0
|
|
MKT202
|
Media Branding
|
3+0
|
|
PHO101
|
Digital Photography
|
3+0
|
|
ANM202
|
2D Animation
|
3+0
|
|
Total Credits
|
18
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 6
|
||
|
SSH307
|
Advanced 3D Modeling
|
3+0
|
|
SSH308
|
Advanced Media Concepts-2
|
3+0
|
|
SSH309
|
Digital Movie Making
|
3+0
|
|
SSH310
|
Media Ethics
|
3+0
|
|
SSH311
|
Gamification
|
3+0
|
|
PST101
|
Pakistan & Islamic Studies
|
4+0
|
|
Total Credits
|
19
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 7
|
||
|
SSH401
|
Video for Visual Effects
|
3+0
|
|
SSH402
|
Advanced Animation Techniques
|
3+0
|
|
SSHXXX
|
Elective-1
|
3+0
|
|
SSHXXX
|
Elective-2
|
3+0
|
|
SSHXXX
|
Project-1
|
3+0
|
|
Total Credits
|
15
|
|
|
Course Code
|
Course Title
|
Cr. Hrs.
|
|---|---|---|
|
Semester - 8
|
||
|
SSH100
|
Internship
|
3+0
|
|
SSHXXX
|
Elective-3
|
3+0
|
|
SSHXXX
|
Elective-4
|
3+0
|
|
SSHXXX
|
Project-2
|
3+0
|
|
SSH100
|
Internship
|
3+0
|
|
Total Credits
|
15
|
|
